Making sure the Brand Experience Matches the Brand Promise with Tony Sinanis Transformative Principal 020

Sponsor: Sanebox

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Transformative Principal on Stitcher

Refer A Principal

• Why are we going to let other people tell our story?

• What they believe in.

• Every choice they make is thoughtful.

• How Tony shares his story daily.

• Storify - An example of how Tony uses Storify.

• Cantiague Hashtag

• Video updates

• Touchcast app

• How he shifted brand management from him to the staff and the kids

• How to make sure the brand experience matches the brand promise. For example, here is an exchange between Tony and someone who knows what his school’s brand promise is:

  @TonySinanis @mrkempnz I know you do!! :) All groups are equally respected and treated at #Cantiague.

  — Lisa (@lisaodavis) April 17, 2014

• Transparency has changed the relationship between the school and community.

• PTA meetings have taken a new direction since they are so open.

• Build it from the inside.

• Faculty Enhancement opportunities instead of faculty meetings

• How to be a transformative principal like Tony.
  1. It’s not about you!
  2. Stay current on research.
  3. Don’t take yourself too seriously, but take the work you do seriously.

• What he has in his office to keep him focused on how to be the best principal he can be.

• Jericho Schools

You have to make sure the brand experience matches brand promise As the principal, you need to be learning the most.