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  2. Making sure the Brand Experience Matches the Brand Promise with Tony Sinanis Transformative Principal 020

Making sure the Brand Experience Matches the Brand Promise with Tony Sinanis Transformative Principal 020

Apr 20, 2014

Sanebox

Sponsor: Sanebox

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Transformative Principal on Stitcher

Refer A Principal

  • Why are we going to let other people tell our story?

  • What they believe in.

  • Every choice they make is thoughtful.

  • How Tony shares his story daily.

  • Storify - An example of how Tony uses Storify.

  • Cantiague Hashtag

  • Video updates

  • Touchcast app

  • How he shifted brand management from him to the staff and the kids

  • How to make sure the brand experience matches the brand promise. For example, here is an exchange between Tony and someone who knows what his school’s brand promise is:

  • Transparency has changed the relationship between the school and community.

  • PTA meetings have taken a new direction since they are so open.

  • Build it from the inside.

  • Faculty Enhancement opportunities instead of faculty meetings

  • How to be a transformative principal like Tony.
    1. It’s not about you!
    2. Stay current on research.
    3. Don’t take yourself too seriously, but take the work you do seriously.

  • What he has in his office to keep him focused on how to be the best principal he can be.

  • Jericho Schools

You have to make sure the brand experience matches brand promise As the principal, you need to be learning the most.