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Transformative Principal is 

May 24, 2020

JC Pohl is the co-founder and CEO of

  • Young filmmakers looked at coverage of Columbine, and we always saw adults telling the story of what happened.
  • Look into teenage life.
  • Giving students a voice.
  • How to give kids voice?
  • Control - told what to do, what classes to take, and everything else in between.
  • Lack of control really causes a lot of stress in students.
  • Are we doing a disservice to kids by not giving them control?
  • Three major buckets (school assemblies, )
  • These kids made a movie, what are you going to do?
  • Students can take ownership by getting involved.
  • How do you want to solve it?
  • It’s about creating culture of agency and ownership for kids.
  • There are so many kids on our campuses that it’s easy to get lost.
  • Kids desperately want to be there.
  • It’s up to us to create an environment that makes them want to be included.
  • Finding their thing.
  • Open up as many opportunities as we can for kids to get involved.
  • What were some of the data points that came out.
  • Principals get caught up in the data.
  • One goal: work for Disney!
  • If you have a school motto on your campus and you don’t hear your kids say it, it’s not working!
  • If you don’t have a tight brand, your school culture is not as strong as it could be.
  • Don’t mess with Texas.
  • “We > I”
  • We form an emotional connection with some brands.
  • Got to involve students in the process.
  • How to be a transformative principal? Your job is so important. Every principal needs to go all in, even with a slogan. Every student and every staff member is doing their best.

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